Mobile Ads Matter

A new study from Google conducted between March 2012 and April 2013 looked at mobile advertising via Adwords in the US.

The research focused on search terms that had an organic listing on the first page and adjusted data for factors like seasonality.

The results showed that a massive 88% of ad clicks from mobile searches were incremental to organic search results. This means that when ads were paused organic search didn’t make up the loss of traffic from paid ads.

New AdWords “Enhanced Campaigns” makes targeting mobile users easy allowing advertisers to reach consumers using mobile devices based upon contextual signals.

Over 51% of people in the UK now own a smartphone. In this constantly connected world, people use their phones to shop, socialize and find information. Now, more than ever, companies need to properly consider their mobile presence.