Launch of Adwords Sitelink Descriptions

With the rollout of Adwords Enhanced campaigns it became possible to set up sitelinks at both a campaign and AdGroup level.

Sitelinks at an AdGroup level give people more choice over what content to click through to - great for both increasing click through rates and conversion.

Google have now announced the rollout of sitelink descriptions. These enable you to control the description that appears under each sitelink. Implementation is easy - a new "description" field appears in the sitelink creation tool. Sitelinks cannot use keyword insertion and each link must point to different content.

Testing by Google found click through rates to be significantly higher than via the same ad with the traditional 2 or 3 line sitelinks.