The latest news and our thoughts on the world of analytics and digital strategy.
Improvements to Search Query Data in Google Webmaster
An improvement to the search queries report within Google Webmaster has just been rolled out and announced on the Google Webmaster blog.
Rather than rounding up or bucketing search impressions and clicks data you'll now see far more accurate figures for both and data will be available for the last 90 days
With the rise of "not provided" search data within Analytics this enhancement will no doubt be very welcome by the SEO community and companies wishing to better understand their performance within organic search results. We'll revisit the impact this has upon measuring SEO in a later blog post.