Google Tag Manager Update - Introducing Workspaces

In addition to a range of improvements to the user interface Google has also recently launched "workspaces" in Google Tag Manager.

Previously updates to tracking were developed and tested within a single draft container before being saved and then published. Whilst this worked well for many organisations for larger companies with complex tracking requirements often with a range of people updating different tags this sometimes caused problems. For example publishing an urgent fix to a tag would also mean publishing all other changes in the container - some of which might not be ready.

With the launch of workspaces it's now possible for larger teams to work on a range of tags at the same time. When a tag is ready it can then be published without also taking everything else that's in development live. If tags worked on in one workspace are then changed in another Tag Manager will let you know if there are any conflicts when the next version is created.