Google Analytics for Hotels
Practical GA4 guidance for hotels and hotel groups. From booking engine tracking to portfolio-level reporting, we’ll explore key measurement challenges for hotel GA4 setups and practical ways to address them.
New10 Hotel GA4 Tracking Issues
A practical guide to some more complex hotel GA4 tracking challenges - from measurement and attribution to booking journeys and data quality.
Identifying and Managing Bot Traffic in GA4
Learn how GA4 handles bot traffic, how to spot suspicious activity in your data, and what you can still do when bots slip through.
Google Analytics for Charities
GA4 for charities and fundraising teams, with a focus on donation tracking, donor journeys and fundraising campaign measurement.
Launching soonCharity guides are on the way
We'll be adding a range of charity specific articles over the coming months, covering some of the common measurement challenges we see in the sector.
Ask about a charity GA4 audit →We work beyond hotels and charities too.
These guides reflect our two core sectors, but the same GA4 thinking applies wherever your measurement setup needs to reflect a real user journey rather than a generic template.