Google Analytics for Hotels
Practical GA4 guidance for hotels and hotel groups. From booking engine tracking to portfolio-level reporting, we’ll explore key measurement challenges for hotel GA4 setups and practical ways to address them.
New10 Hotel GA4 Tracking Issues
A practical guide to some more complex hotel GA4 tracking challenges - from measurement and attribution to booking journeys and data quality.
Google Analytics for Charities
GA4 for charities and fundraising teams, with a focus on donation tracking, donor journeys and fundraising campaign measurement.
Launching soonCharity guides are on the way
We'll be adding a range of charity specific articles over the coming months, covering some of the common measurement challenges we see in the sector.
Ask about a charity GA4 audit →We work beyond hotels and charities too.
These guides reflect our two core sectors, but the same GA4 thinking applies wherever your measurement setup needs to reflect a real user journey rather than a generic template.