Privacy & Cookies.
As a web analytics company we take your privacy seriously. This notice sets out what information we collect, what we do with it, and how we use cookies on this site.
Last updated: August 2026
How do we collect information?
We collect information when you:
- Contact us directly by email, written correspondence or phone
- Complete the contact form on our website
- Apply for a job vacancy or send us your CV
- Visit our website
What do we do with the information we collect?
We use information you directly supply to us to:
- Respond to enquiries and carry out day-to-day business with clients
- Consider job applications
- Send you our newsletter, with an option to unsubscribe at any point
We use anonymous web analytics data to:
- Understand how people use our website
- Understand and improve our marketing campaigns
Web analytics
We use Google Analytics 4 (GA4), a third-party analytics service, to understand how visitors use our website. This helps us measure visitor numbers, understand how our marketing campaigns perform, and identify areas where we can improve the website.
The information we collect through GA4 is anonymised and cannot be used to identify individual visitors. We do not use third-party advertising or tracking pixels, such as the Meta (Facebook) Pixel, and we do not use analytics data for remarketing.
Page logging
We also use Simple Analytics, a privacy-focused analytics service, to understand which pages are visited and how our website is used. Simple Analytics does not use cookies, collect or store IP addresses, or collect other information intended to identify individual visitors. It also respects browser “Do Not Track” settings.
Cookie control
We use a third-party tool from Civic to manage non-essential cookies on this site. As a new visitor you can choose whether or not to accept non-essential cookies, used for Google Analytics and Google Tag Manager, by clicking the "I do not accept cookies" to dismiss the statement.
To change your mind at any point, click the "C" icon that appears at the bottom left of your screen. You can also control the use of cookies within your browser - visit allaboutcookies.org to find out more.
Use of cookies
This site uses both essential and non-essential cookies. Cookies set by our site are as follows:
- civicCookieControl - retains your tracking preferences set via the cookie control tool on this site
Non-essential cookies:
- _ga - set by Google Analytics
- _ga_E3JZJGNWXP - set by the latest version of Google Analytics
Links to other websites
Where we provide links to other websites, we're not responsible for the content or the privacy settings of those sites.
Data retention
Emails or other interactions with clients, or our response to potential work enquiries, are kept on file to respond to further questions as a normal part of conducting business. If you send us your CV, either in response to a job advert or speculatively, we will only keep your details on file for as long as is necessary, unless we specifically email you and ask if we may retain your information for longer.
Google Analytics uses cookie data, which cannot be used to identify you, to calculate unique users to our site - the data ID it uses for this purpose is retained for 14 months within our Google Analytics account and then removed.
Changes to this policy
We'll keep this policy up to date - the contents of which may change over time as our offering and marketing strategy changes.
Our contact details
You can contact us by phone, email at info@andersanalytics.com, or write to us at the address on our contact page.